Working with a team of aspiring marketers, we analysed Anytime Fitness' Business portfolio, conducted market research and SWOT analysis. This was followed by the development of 2 new business strategies for Anytime fitness to expand their market share and takeup rate in Singapore.

Leading a team of student marketers, we conducted market research on foreign markets, developing proposals for Business-to-business collaborations and pitching to a client in the additive manufacturing space.

As creative director, I strategised our channel branding, tone of voice and storytelling structure.  I led us to generate over 600,000 views and over 1300 followers in 4 months. 

Conceptualised and developed speculative integrated marketing campaign for Lao Ban Soya Beancurd to gain market share amongst Gen Zs.

As a marketing intern, I spearheaded the creation of their social media collaterals, media invites, and physical marketing collaterals in the lead up to the Traditional Chinese Medicine Store's Grand Opening.

I managed my social media and Telegram channel for my hall, creating hype around our weekly events, non-social media marketing merchandise, collaterals,  event coverage and most importantly - memories for my residents.