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ASTM: Marketing Additive Manufacturing Education in Japan

Working in a team of 3, I spearheaded the development of a marketing proposal to help ASTM position their additive manufacturing certification programme to Japan's automotive market and universities. 

Market Research & Current competitors

Before proposing marketing solutions, I conducted market research to understand more about Japan's 3D additive manufacturing industry, its key players - government and/or otherwise and its opportunities. 

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Physical Marketing Strategies 

I led my team in developing marketing strategies tailored to specific potential Business-to-Business clients, which consisted of, but were not limited to: dialogue panels, joint workshops and hackathons to help ASTM position themselves as an organisation that can help companies address their pain points or bring future opportunities.

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Live Streaming Support + Event Photography 

I liaised with a production team to produce a bilingual live stream documenting the grand opening of the Traditional Chinese Medicine Clinic. In addition, I provided event coverage for key events, like the Pineapple rolling ceremony. 

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