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THE HONEST
PEOPLE
As Creative Director and Cofounder, I spearheaded the development of the channel branding and content creation, which included leading a team of content creators to grow the channel to over 600,000 views and 1300 followers over 4 months.
Channel Branding and Direction
As the creative director, I developed the channel's brand identity, tone and storytelling structure. We focused on providing entertaining down-to-earth honest reviews on food and entertainment in Singapore.
Social Media Storytelling
I also led the development of content for our social media channels, focusing on reels for Instagram and TikTok. My highest-viewed video has over 280,000 views and over 9000 likes.
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